Tradition in Motion

gever (גבר) is a Hebrew word that evokes strength, resilience and honor. We channel that spirit into apparel that blends discipline, style and purpose. The only athleisure brand crafted for the rhythm and values of Jewish life.

The gvr Story

Introducing our first drop

The Aleph Hoodie

THE REVIEWS

Testimonials

  • Definitely worth it

    "I’ve tried a lot of so-called “premium” hoodies, but nothing comes close to this one from gvr. " -Avi L (Los Angeles)

  • Need other colors

    "Love it — but want one also in dark blue." - Ben T (Brooklyn)

  • Premium quality lower price

    "Best hoodie I’ve felt. Actually feels like alo without the price tag." - EItan G. (Monsey)